Revenue analytics for Merchant-of-Record platforms
Consolidate your MoR revenue into one dashboard
One accurate view of your MRR across Polar, Paddle, and Lemon Squeezy. Read-only, and the metrics native dashboards skip — done right.
Read-only — we never touch your money · tokens encrypted at rest
Consolidated MRR
ARR
$54,000
NRR
112%
healthy
Churn
1.8%
last 30 days
MRR over time · stacked by platform · trailing 12 months
Features
The metrics you actually run the business on
Stripe sellers solved this years ago with Baremetrics and ChartMogul. MoR sellers haven't had it — until now.
Consolidated view
One dashboard across every connected platform, plus a per-platform filter. Nobody else does this for MoR.
Correct MRR movement
New, expansion, contraction, churn, and reactivation — decomposed so you see exactly where revenue moves.
Accuracy you can verify
Cross-check our computed MRR against each platform's own reported figure, so you trust the number.
Customer-level detail
Per-customer MRR, LTV, and churn-risk flags — drill from the headline number down to a single subscriber.
Forecasting
A projected-MRR run-rate so you can see where the next few months are heading, not just where you've been.
Weekly digest
A trailing-7-day pulse — net change, biggest wins, and the losses worth knowing about.
Accuracy by design
A “canceled” subscription isn't churn
When a customer schedules a cancellation, they're still paying through the end of the period — so your MRR is unchanged and the subscription is simply flagged pending. Churn is recorded only when access actually ends. Get this wrong and your churn is both inflated and early.
Throughlines gets it right from day one, so every movement below is classified honestly.
MRR movement · sample period · sample data
How it works
Connected in minutes
Connect a platform
Paste a read-only access token. We never get write access — no refunds, no edits, ever.
Backfill + live sync
We import your history on connect, then keep it current with signature-verified webhooks.
See everything in one place
Consolidated MRR, movement, retention, customers, and forecasts — across every platform.