Pricing
Simple, honest pricing
One platform is free forever. Pay only when you consolidate two or more — the one thing nobody else does for Merchant-of-Record sellers.
Read-only — we never touch your money · tokens encrypted at rest
Save ~2 months with annual billing
Free
For single-platform indies getting started.
Free forever
- 1 connected platform
- Consolidated MRR hero + basic charts
- 3-month history
Pro
For sellers running 2+ MoR platforms.
Billed monthly · cancel anytime
- Unlimited platform connections (consolidation)
- Full history
- Accuracy gate — verify against each platform
- Weekly digest
- MRR-drop, churn & divergence alerts
- ARR / NRR / LTV / projected-MRR tiles
- Customers view with churn-risk flags
Pro upgrades the moment you connect a second platform — fair use up to ~$50K MRR.
FAQ
Questions, answered
Why is consolidation the paid feature?
Combining your MRR across multiple Merchant-of-Record platforms is the one thing native dashboards and Stripe-era tools can't do. A single platform stays free as the demo; Pro unlocks the moment you connect a second one and want the unified view.
Is $19.99 a lot for analytics?
It sits near 1% of MRR at entry (around $2K MRR) and quickly becomes a rounding error as you grow — well under the ~2% an analytics tool should ever cost. The incumbents built for Stripe start at $49–$100+/mo.
How much do I save on annual billing?
Annual billing is $16/mo ($192/yr) — roughly two months free versus paying monthly. It keeps the sub-$20 headline while pulling your cash forward.
Do you need write access to my billing accounts?
Never. Throughlines is read-only by design — no refunds, no edits, no subscription changes, ever. You paste a read-only token and we encrypt it at rest. No write access means no security objection.